As our small businesses face trying times here are resources that can offer aid and relief options.

The program provides funds to Wisconsin-based Community Development Financial Institutions (CDFIs) to make grants to existing loan clients to mitigate short-term cash flow issues and protect jobs and public health in response to the Covid-19 outbreak.

WRA is gathering information from restaurants statewide to share with the public including restaurants who provide delivery, curbside or to-go service in the next few weeks in response to the limitations and suggestions that are in place as a result of the Coronavirus.

Offering designated states and territories low-interest federal disaster loans for working capital to small businesses suffering substantial economic injury as a result of the Coronavirus (COVID-19).

Nurturing the seeds of Economic Growth!

We are truly a regional umbrella.

We truly are a regional “umbrella” tying in County, City, Village and Township governments with Chambers of Commerce, Convention & Visitors Bureaus, State Economic & Tourism Departments and business leaders from each member County.   We always strive to keep communication lines open across the board for the benefit of our member Counties.​
​In 1992, The Wisconsin Counties Association and the Governor Tommy Thompson Administration came up with a program that would expand international  tourism and trade to Wisconsin and encourage economic development in our State. This was the genesis of the ITBEC movement in Wisconsin.

Each ITBEC's mission is to work on a multi-county level to enhance economic activity in its respective region; by  promoting regional tourism, regional business development, and international trade.

The Southwestern Region of Wisconsin [SW-ITBEC] strongly supports regional economic development and tourism.  SW-ITBEC has been a strong partner in area forums, conferences and educational programs.  

2018 Matching Grants Awarded

Each year SW-ITBEC awards matching grants to many different projects that have a positive effect on economic development and/or tourism in our Member Counties.  This year's line-up was very diverse and ranged from enhancing current events, creating new events to aiding flood ravaged communities.

  • Warrens Events - Cranberry Harvest Day & Cranberry Discovery Center

  • Black River Falls Events - Karner Blue Festival & Oktoberfest

  • Tomah Kite Fest - new event

  • LaFarge Area Partners - new Christmas lights replacing the ones destroyed by the floods

  • Monroe County Workforce Alliance - Workforce Summit

  • Vino Fest - new event


Meetings - 1st Friday of each month @ 10:00am

Sparta American Legion

1116 Angelo Road, Sparta, WI


Wisconsin Counties Association
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7 River Alliance

Enhanced Unemployment Benefits in the Coronavirus Aid, Relief, and Economic Security (CARES) Act– FINAL VERSION

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© 2020 SW-ITBEC

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Southwest International Trade, Business, Economic Development Council

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