We are truly a regional umbrella.

We truly are a regional “umbrella” tying in County, City, Village and Township governments with Chambers of Commerce, Convention & Visitors Bureaus, State Economic & Tourism Departments and business leaders from each member County.   We always strive to keep communication lines open across the board for the benefit of our member Counties.​
​In 1992, The Wisconsin Counties Association and the Governor Tommy Thompson Administration came up with a program that would expand international  tourism and trade to Wisconsin and encourage economic development in our State. This was the genesis of the ITBEC movement in Wisconsin.
Each ITBEC's mission is to work on a multi-county level to enhance economic activity in its respective region; by  promoting regional tourism, regional business development, and international trade. 
The Southwestern Region of Wisconsin [SW-ITBEC] strongly supports regional economic development and tourism.  SW-ITBEC has been a strong partner in area forums, conferences and educational programs.  

Matching Grants Awarded

Each year SW-ITBEC awards matching grants to many different projects that have a positive effect on economic development and/or tourism in our Member Counties. Our grants have helped a very diverse group and projects, ranging from enhancing current events, creating new events, to aiding communities suffering through disasters, to expanding technology to further marketing and promotional efforts.​

We've seen the outreach of valuable information, programs, services, assistance, etc. being created and promoted to help aid everyone in this time of need.   
"Road to Rural Recovery" is a portal to the necessary tools & information easily.

Meetings - 1st Friday of each month @ 10:00am

Sparta American Legion

1116 Angelo Road, Sparta, WI


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7 River Alliance

© 2021 SW-ITBEC

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Southwest International Trade, Business, Economic Development Council

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